What readers are saying about RMA:

"Lots of food for thought here. A fresh perspective in many respects. I'd especially like to discuss Mr. Thompson's perspectives on 'branding'..."

Susan, South East Coast

"I love it. It gives us "white folks" a way to answer some of the ignorant and racist things we hear from conservative relatives and friends who get all their "news" from Fox."

Bonni, Chicago

"Full disclosure: I know Mr. Thompson and became curious about his book after I read and was impressed by some of his work online. Thompson approaches his subject, American racism and inequality past and present, from an unusual perspective: for many years he created advertisements for the nation's major advertising agencies. He states that, in essence, European Americans "branded" African Americans with negative attributes to justify slavery, and that today's racism and rampant inequality are the products of hundreds of years of branding, slavery and the accompanying economic advantages European Americans reaped. With RaceMan Answers, he's created a compelling, concise and accessible look at how we got where we are and what we need to do to change. It even has moments of levity. (On whether we live in a "post-racial" society he says, among other things: 'As the harried mom said to the whiny kid in the backseat on a long, long road trip . . . No. We're not there yet.')..." (read more on Amazon)

Laura, Chicago


"Race Man's telling the truth. The media did brand people in the 1600s.
And they're still doing it.

"After the first slave ship came over here, they wiped out our culture in
84 years. When the master gave you a name, they said you had to accept it.

"But young people are getting tired of this. They know people of color
will be leading the world. And they just want to get along."

---Larry Taylor Hill, West Side of Chicago.