10 minutes ago I walked into a neighborhood Starbucks and saw a stack of "Race Together" papers at the bottom of the newspaper stand. Happy to see they were there, I grabbed a few and walked up to the counter. I asked for a young barista I knew who'd expressed an interest in my work.
"He's not here", I was told.
I said, I thought I saw just saw him.
"Well, he's not on the floor yet", the manager said.
"Oh, I wanted to get his opinion on this Race Together campaign" I said, showing the paper.
"We're not talkimg about that. That's over."
This just started. You mean you got official word that it's Kaput?"
"Yes", the barista assured me, with no sense of emotion or loss...probably a lot like the reaction you'd get if you asked a North Korean soldier what Kim Jong-un is really like.
Well, so much for Howard Schultz' "Race Together" dialog. It makes Bill Clinton's Dialog on Race look like a marathon. I'll always call it Starbucks Race to Silence.
THIS JUST IN - Reuters reports Schultz says campaign "not over". I guess he thinks his customers are so smart that they'll understand it's still going on even though it only lasted 4 days and Starbucks barista's look at you crazy if you ask about it (just like they did for the 4 days they were supposed to be...er...umm.."dialoging" about it.) Is this Schultz guy a marketing communications genius...or what?